1. Start with Dunedin’s actual service area
Dunedin is recorded as a municipality in Pinellas County, Florida. The 2020–2024 ACS five-year population estimate for Dunedin city is 36,062, with a margin of error of 49. That fact establishes the city and its county relationship; it does not establish legal demand, search volume, language preference, conversion rates, or the number of suitable matters available to your firm. Your intake design should therefore begin with the people and locations you actually serve, not with assumptions drawn from population alone. Decide whether the experience is intended for Dunedin residents, people elsewhere in Pinellas County, or a broader Florida service area. Then make the geographic question clear within the relevant intake path.
Recommended approach
Write a service-area rule before reviewing question copy. Identify locations that require attorney review, locations the firm does not serve, and the point at which a visitor should receive a text or contact alternative instead of continuing through an unsuitable path.
