1. Start with Dundee and Polk County—not an invented demand story
the Census record identifies Dundee as a municipality in Polk County and records a population estimate of 5,863 for the 2020–2024 ACS five-year period. It does not measure searches, leads, households, language preference, case types, or competition. A Dundee firm should therefore treat local geography as a boundary for relevance, not as proof that a news program will produce business. Review whether the firm serves Dundee alone, Polk County more broadly, or clients elsewhere in Florida. Also distinguish a local incident from a statewide legal development and from coverage involving another jurisdiction.
Recommended approach
Define the geographic rules before reviewing content: Dundee and Polk County where genuinely relevant; Florida-wide legal changes when the firm practices in the affected area; and Miami-Dade jurisdiction only when the story and the firm’s practice make that connection useful. Do not publish a local angle merely because a story mentions Florida.
