1. A local profile should represent the actual office
Your first decision is basic but important: which firm, office and service area does the profile describe? Doctor Phillips is a CDP in Orange County, not a synonym for every nearby community or the entire Orlando region. A review program should therefore begin with accurate business information and a clear geographic scope. Do not treat the local population estimate as proof that residents need a particular practice area, speak a particular language or will leave reviews.
Recommended approach
Review the firm name, address, phone number, website, attorney identity and service-area wording before inviting feedback. Confirm that requests point to the actual office profile and do not imply an office, employee or client relationship that does not exist. If your firm serves Doctor Phillips from another location, decide how that fact should be stated publicly.
