1. Start with the right geographic question
Doctor Phillips is a CDP in Orange County, not a county or metropolitan-area designation. A location page should therefore avoid treating the CDP population as a measure of online demand or assuming that a Doctor Phillips story represents every potential client in the county. Your firm should define the geographic scope it is prepared to discuss: Doctor Phillips, Orange County, another Florida location, or a broader service area. Legal News can be relevant to that scope when a story intersects with the firm’s practice areas and Florida law, but the cited sources do not establish which stories will occur or how many people will search for them.
Recommended approach
Before reviewing a Legal News program, list the locations and practice areas your attorneys actually want to address. Ask how a proposed page will distinguish a Doctor Phillips reference from an Orange County or statewide Florida issue, and reject geographic language that implies a broader service area than the firm has approved.
