1. Start with the visitor’s uncertainty
People arriving at a law-firm website may hesitate because they do not know whether their situation belongs in a legal intake, what information to provide, or how much detail to write. Video Intake addresses that uncertainty with a guided experience rather than an open-ended “tell us about your case” box. The authorized product description positions it as a way for visitors to explain what they need through short, practice-specific steps. That is especially relevant when your first goal is to collect a usable account of the matter, not to make a legal conclusion online.
Recommended approach
Review the first questions a Davenport visitor sees. They should help identify the broad matter type and the next useful facts without implying that completing the intake creates an attorney-client relationship or guarantees representation. Have the responsible attorney review wording, disclosures, and advertising treatment before publication; Florida Bar resources should be checked for applicable guidance.
