01Practice-area intake mapA review of the firm’s accepted matter categories, geographic boundaries, disqualifiers, urgency signals, and preferred next steps. The firm supplies the legal and operational decisions; the intake should reflect them.
02Mobile and accessibility reviewA practical review of the Video Intake experience on mobile, including readability, controls, alternatives to video, and the points at which a visitor may need text or direct contact.
03Question-path recommendationsPractice-specific recommendations for short questions that help visitors explain what they need without requiring a blank narrative or implying legal advice.
04Language-preference planA documented approach to asking language preference, offering text or contact alternatives, and confirming which translations or language support are actually available before publication.
05Routing and handoff reviewA decision document for where completed inquiries should go, who reviews them, how case type or urgency is identified, and which details should be visible to the receiving team.
06Public-facing intake copy reviewA review of prompts, instructions, privacy-facing language, disclaimers, and calls to action, with the responsible attorney retaining responsibility for legal and advertising review.
07Measurement questionsA set of questions for evaluating starts, completions, usable submissions, response handling, and matter-fit observations without assuming a particular conversion rate or financial result.