1. Build review requests around real client relationships
Bosseo describes Reputation & Reviews as a system for asking past and new clients for reviews rather than waiting for satisfied clients to remember. Bosseo’s published product information says the service can run campaigns to past happy clients and can ask new clients at selected moments, such as after a signed engagement, a won motion or a closed case. Those triggers are not a reason to contact every matter automatically. A law firm must decide which client interactions are appropriate, which matters should be excluded and who owns approval.
Recommended approach
Review your client lifecycle with the responsible attorney and identify permissible, respectful points for an honest review request. Do not condition service, a benefit or an incentive on a particular rating or sentiment. The FTC says incentives conditioned on a specific positive or negative review are prohibited, and its guidance also addresses fake reviews and review suppression. Ask for candid feedback from an appropriate population rather than selecting only people expected to praise the firm.
