1. Start with Conway’s actual service boundary
The U.S. Census Bureau records Conway as a census-designated place in Orange County, Florida. Its 2020–2024 ACS five-year population estimate is 12,928, with a margin of error of 1,116. That is a geographic and population description, not evidence of legal demand, search volume or lead volume. For intake, however, the boundary matters: a caller may identify with Conway, another part of Orange County, or a location outside the firm’s service area. A useful conversation should establish the caller’s location rather than treating “Conway” as a complete intake answer.
Recommended approach
Use Intake Coach to review whether staff consistently clarify city, county and relevant jurisdiction before discussing fit or promising a follow-up. Define the locations your firm accepts before coaching begins, and have the responsible attorney approve the questions and language used.
