01Geographic footprint recommendationA written comparison of a Combee Settlement and Polk County-centered scope against any broader scope the firm is genuinely prepared to serve. The recommendation should distinguish place, county and state boundaries.
02Service-location coverage planA proposed map of approved legal services and locations, with excluded combinations identified rather than filled with generic copy.
03Firm-specific page content scopeA review of what each page should explain, including applicable Florida legal information, relevant procedure and accurate firm service details. Final legal review remains with the responsible attorney.
04Technical and content quality reviewA review of crawlability, semantic structure, duplication, metadata, structured data and image alternative text against Google’s published guidance.
05Internal linking and sitemap scopeA documented review of how approved state, county, city and service pages may connect, and how XML sitemaps and index observations should be handled within the agreed scope.
06Measurement and handoff planA plan for connecting approved pages to the firm’s chosen contact and measurement process, without assuming lead volume, rankings, calls or case outcomes.
07Compliance review checklistA review list for attorney advertising, legal accuracy, geographic claims and review practices, using Florida Bar resources and applicable FTC guidance.