1. Start with the office and profile clients actually evaluate
Reputation work should attach to the law firm’s real public presence, not a fabricated local identity. the Census record identifies Broadview Park as a CDP in Broward County. It does not establish that a firm has an office there, serves every resident or has a particular client mix. Bosseo’s product approach is correspondingly specific: maintain the actual office’s profile and create truthful proof from the firm’s real client experience. Before engaging, identify the profile or profiles that represent the firm, the responsible attorney and the geographic service area the firm is comfortable presenting.
Recommended approach
Ask Bosseo to review the firm’s current public profile, review history and office representation before discussing growth. Confirm which location should be maintained and which matters, if any, should be excluded from reputation activity. Do not create a Broadview Park profile merely to capture a place name, and do not describe a service area more broadly than the firm can support.
