01Eligibility and verification reviewA review of the intended legal category, Google’s current screening and verification requirements, and the documentation the firm should confirm before relying on a Google Verified claim. The review does not certify eligibility or compliance.
02Brent and Escambia County coverage comparisonA decision document distinguishing Brent from Escambia County and comparing the firm’s desired service territory with the locations Google permits for the selected account and category.
03Practice-area and intake fit mapA practical mapping of accepted matter types, excluded inquiries, jurisdictional boundaries, conflict-handling needs, and available response capacity. This is a planning deliverable, not a prediction of demand.
04Lead-quality review planA proposed classification for appropriate inquiries, wrong numbers, solicitors, duplicates, out-of-area matters, and other dispositions, subject to the firm’s policy and Google’s current review rules.
05Intake outcome measurement planA review of the fields and handoffs needed to distinguish billed leads from qualified contacts, consultations, and later matter outcomes. The plan does not promise a particular attribution system or result.
06Advertising and policy review checklistA checklist for the responsible attorney to review profile claims, service areas, practice descriptions, response language, and relevant Florida Bar guidance before publication or account changes.
