1. Treat Bonita Springs as a defined service area
Bonita Springs is recorded as a municipality in Lee County, Florida. The 2020–2024 ACS 5-year population estimate for Bonita Springs is 55,904, with a margin of error of 37. That geographic fact is useful for intake design because a caller may identify with the city while the matter, courthouse, incident or residence involves a wider service area.
Recommended approach
Ask your team to record the caller’s city and county separately from the location relevant to the matter. Intake Coach can be evaluated for whether its coaching helps representatives ask and capture those distinctions consistently.
