1. Separate visitor location from the market you intend to serve
A person’s apparent location and the geography targeted by a campaign are not automatically the same. A visitor may be in Belle Glade, browsing from elsewhere, or reaching a firm that serves Palm Beach County more broadly. Attribution preserves the landing page and referral context so your team can review what the visit actually interacted with. This matters because Belle Glade is a city in Palm Beach County; the cited sources do not establish a metropolitan area, demand level or the geographic reach of any particular firm.
Recommended approach
Define the geographic labels your firm wants to compare before interpreting results. Keep Belle Glade city, Palm Beach County and any wider Florida service area as distinct reporting concepts. Treat visitor location as one context field, not as proof that the visitor intended to hire locally.
