1. Start with the correct geographic frame
the Census record identifies Bellair-Meadowbrook Terrace as a CDP in Clay County, Florida. It does not establish a separate metropolitan-area cohort, and it does not show how many people search for a particular legal service. A useful ROI view should preserve those distinctions. If your firm also serves nearby places, those places should be separately defined rather than blended into Bellair-Meadowbrook Terrace by assumption. The same principle applies to Miami, Miami-Dade and neighboring city cohorts: a city, a county and a wider service area are not interchangeable reporting units.
Recommended approach
Ask Bosseo to define the geographic labels that matter to your practice before you interpret results. Keep Bellair-Meadowbrook Terrace and Clay County distinct where the underlying data permits it, and mark any unavailable geographic detail plainly. Use the dashboard to review measured activity by location, not to turn population into a forecast.
