1. Local scope should come before story selection
A Bayonet Point service page should therefore avoid treating the community, the county, the Tampa Bay region or the entire state as interchangeable. A story may be geographically nearby without being relevant to the firm’s jurisdiction, licensed practice or client base. Bosseo’s published product information discusses matching stories to a firm’s state and practice areas, while Bosseo’s published product information also describes a Miami-Dade jurisdiction angle. That Miami-Dade reference should not be carried into a Bayonet Point page as if it described Pasco County. It is a scope issue to resolve with Bosseo and the responsible attorney.
Recommended approach
Ask Bosseo to explain how geographic filters would be set for a firm serving Bayonet Point and Pasco County, and identify which additional Florida locations or jurisdictions, if any, the firm wants considered.
