1. Start with Bardmoor’s actual service geography
the Census record identifies Bardmoor as a census-designated place in Pinellas County. A law firm may serve Bardmoor while also handling matters elsewhere in Florida, but the product decision should distinguish the place from the county, state and any broader metropolitan audience the firm elects to serve. A Bardmoor reference can be useful when a story genuinely concerns the community or nearby area; it should not be added merely to make a page appear local. Population data describes residents, not legal need or willingness to contact a firm.
Recommended approach
Define the geographic boundaries for review before selecting stories. Ask whether a proposed page should address Bardmoor, Pinellas County, Florida or a broader service area, and require an editor to remove geographic language that the source story does not support.
