1. Start with the geography your firm can responsibly address
Bosseo’s published product information describes coverage matched to a firm’s practice areas and state. Bosseo’s product approach also refers to Miami-Dade jurisdiction and practice relevance, but an Azalea Park firm should not allow that reference to blur the actual service area. Orange County, Miami-Dade County, the wider Florida market and a named incident location are not interchangeable.
Recommended approach
Before evaluating the service, write down the locations the firm may discuss, the Florida jurisdictions relevant to its work and any locations it must exclude. Ask how a proposed story’s place, court, agency or rule will be verified. A page should not imply that the firm handles an incident merely because the event is nearby or newsworthy.
