1. Start with the geography your firm can responsibly address
the Census record identifies Azalea Park CDP and its county relationship as Orange County. It does not establish that people in the CDP are searching for a particular legal service, that a story concerns Azalea Park, or that a page will attract inquiries. Bosseo’s published product information describes coverage matched to a firm’s practice areas and state. the service focus also refers to Miami-Dade jurisdiction and practice relevance, but an Azalea Park firm should not allow that reference to blur the actual service area. Orange County, Miami-Dade County, the wider Florida market and a named incident location are not interchangeable.
Recommended approach
Before evaluating the service, write down the locations the firm may discuss, the Florida jurisdictions relevant to its work and any locations it must exclude. Ask how a proposed story’s place, court, agency or rule will be verified. A page should not imply that the firm handles an incident merely because the event is nearby or newsworthy.
