1. Make the first explanation easier
Many prospective clients arrive before they know whether their situation fits a practice area. Video Intake uses a guided survey on the website rather than asking the visitor to write a long summary into a blank form. Bosseo’s published product information describes video guidance, one-question-at-a-time progression and practice-area-specific paths. For an Ave Maria firm, the relevant decision is not whether a larger population automatically means more matters. It is whether the firm’s visitors can explain enough for an initial review without being forced to guess which facts belong in the first message.
Recommended approach
Review the opening language, reading level, navigation, consent language and fallback contact options with the responsible attorney and intake staff. Ask whether a visitor can stop, continue later or use a text-based alternative if video is not practical. Treat accessibility and clarity as intake requirements, not cosmetic additions.
