1. Set the geographic boundary before reading a ranking
Wilmington Manor is recorded as a CDP, not as a county or a metropolitan area. Its recorded county relationship is New Castle County. Those labels should not be treated as interchangeable. A dashboard that mixes Wilmington Manor targets with countywide or statewide targets can make a movement report difficult to interpret.
Recommended approach
Ask Bosseo to show how location names are defined in the dashboard and how you would distinguish Wilmington Manor from New Castle County and Delaware. During the review, agree which geographic labels belong in keyword coverage, lead attribution, city reporting, and any later budget discussion. Do not approve a geographic view merely because it contains the right place name; approve it when the scope matches the firm’s actual service area and reporting question.
