1. Start with the geography your firm actually serves
Wilmington Manor is recorded as a census-designated place in New Castle County, Delaware. A Wilmington Manor page should therefore be treated as one part of a broader service-area decision, not as evidence that every New Castle County resident is a prospective client. News may concern a Delaware statute, a state agency action, a court decision, or an incident in a nearby community. Those subjects do not automatically justify a Wilmington Manor angle. The firm should distinguish the place named in the story from the places it serves and from the location of its office, courts, agencies, or affected people.
Recommended approach
Ask Bosseo to review whether each proposed story has a defensible connection to the firm’s practice areas and Delaware service geography. Set rules for when coverage should mention Wilmington Manor, New Castle County, Delaware, or no locality at all. Do not use the ACS population estimate to forecast demand.
