1. Start with Newark’s actual service boundary
Newark is a municipality in Delaware, and the cited Census record places it in New Castle County. Those facts help you define the location language and routing questions used in an intake. They do not establish how many people need legal help, which matters they have, or whether a particular practice area is commercially attractive. If your firm serves Newark city and additional parts of New Castle County, the intake should ask only the location question needed to determine whether the inquiry is within your stated service area. Do not treat a Newark population estimate as a proxy for searches, calls or signed matters.
Recommended approach
Write the geographic rule before writing the video questions. Decide whether the relevant answer is Newark, another part of New Castle County, elsewhere in Delaware, or outside the firm’s service area. Then define the response for each answer: continue, request clarification, provide a different contact path, or stop the intake. Review the rule with the person responsible for accepting new matters.
