Start with the Elsmere service area, not a population assumption
Elsmere is recorded as a municipality in New Castle County, Delaware. A firm may serve people in the town, the county, the wider Delaware market or another defined service area, but those geographic groups are not interchangeable. For that reason, the first review should identify the locations your firm actually accepts and the inquiry sources that matter to those locations. Then examine whether a handoff changes when an inquiry comes from an Elsmere resident, another part of New Castle County or elsewhere in Delaware.
Recommended approach
Bring a clear service-area definition to the consultation.
