1. Make the first website question easier to answer
A conventional form asks a visitor to summarize a legal problem in a box. Bosseo’s public Video Intake page describes a guided survey delivered with video instead of a blank form. The visitor taps an invitation such as “See if you have a case” and proceeds through one question at a time. For a Brookside firm, the relevant question is not whether every visitor will prefer video. It is whether your current opening step gives uncertain visitors a clear way to explain what they need without requiring them to draft a useful case summary. Review abandonment between the first interaction and a completed inquiry, rather than treating Brookside’s population estimate as evidence that a particular conversion rate exists.
Recommended approach
Compare your current contact-form experience with a guided path using the same approved practice areas. Decide which visitor answers are necessary before a staff member responds, and keep the initial experience focused on those answers.
