1. Define the Bear service area before reviewing intake
Bear is recorded as a CDP in New Castle County, Delaware. That geographic relationship matters when you decide which callers, campaigns and service areas belong in the review. Bear is not the same geographic unit as New Castle County, and neither should be treated as a proxy for the firm’s entire Delaware market. The available population estimate describes Bear households and individuals in aggregate; it does not show how many people search for a lawyer, call a particular firm or need a particular practice area. Intake Coach should therefore be evaluated against the firm’s real intake conversations and the geographic rules the firm uses when deciding whether to accept a matter.
Recommended approach
Write down the service area your firm intends to evaluate: Bear, New Castle County, Delaware, or another clearly defined relationship. Then decide whether geographic fit is collected during intake and whether it affects qualification, referral, escalation or follow-up. Compare those decisions with actual call records rather than treating Bear’s population as a forecast.
