1. Map the first inquiry to a clear owner
Automation is most useful when an inquiry has a defined path. Bosseo describes a workflow in which a form, call, chat or video intake is captured, logged and tagged, then routed to the appropriate person with a task and deadline. For a firm serving Simsbury and the wider Connecticut market, review whether the same ownership rule applies to every inquiry or whether matter type, urgency or geography changes the next action. The Simsbury population estimate does not tell you how many inquiries you receive; your own records must answer that question.
Recommended approach
List every current entry point and assign an owner for each one. Decide which information belongs in the CRM, which information belongs in case management, and which events require human judgment before any follow-up occurs.
