1. Start with the market you actually serve
Redding is recorded as a town, not as a county or metropolitan area, and its county relationship is listed as the Western Connecticut Planning Region. Those distinctions matter when you review a Google Business Profile, compare nearby firms, or decide which service areas belong in your reputation plan. A Redding office may serve clients beyond the town, while a firm serving Redding may not be located there. Population is useful for describing the municipality, but it cannot tell you how many people need legal help or how many firms compete for a particular query.
Recommended approach
Define the geographic scope before reviewing performance. Separate Redding from the wider Western Connecticut Planning Region and from any other Connecticut communities the firm serves. In the consultation, identify which profile, service areas, and inquiry sources should be measured together and which should remain separate.
