1. Separate Old Greenwich geography from intake assumptions
Old Greenwich is a census-designated place in Connecticut, not a proxy for every person or household your firm may serve. The Census record places it in the Western Connecticut Planning Region and reports a population estimate of 6,936 for the 2020–2024 ACS 5-year period. That information can help you define the geographic slice you want to inspect, but it cannot tell you how many people call a law firm, which practice areas they need, whether they prefer a particular language, or whether your current team needs additional coverage. Intake Coach gives you a way to evaluate actual conversations rather than infer those operational questions from population data.
Recommended approach
Decide which calls should be reviewed by geography, practice area, or intake path. If Old Greenwich is one part of a wider Connecticut service area, agree on how the firm will distinguish those conversations before assessing performance.
