1. Set geographic boundaries before a story becomes a page
North Stonington is a municipal town in Connecticut, and the Census record identifies its county relationship as the Southeastern Connecticut Planning Region. A town, a planning region, the state, a metropolitan area, a household, and an individual are not interchangeable audiences. A news page that says only “local” may leave readers unsure whether it concerns North Stonington, another part of Connecticut, or a broader state issue. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That does not by itself establish town-level targeting or coverage of every incident affecting North Stonington.
Recommended approach
Ask Bosseo how a North Stonington firm would distinguish town-specific events from Southeastern Connecticut and statewide developments. Before approving a page, require a clear location, a clear source, and a careful explanation of why the event matters to the firm’s Connecticut practice. Do not use the Census population estimate as evidence that any story has an audience.
