1. Start with the geographic decision, not a population assumption
North Haven is a census-designated place in Connecticut, recorded in the South Central Connecticut Planning Region. A North Haven firm may serve clients beyond the CDP, while some people within the CDP may look for counsel elsewhere.
Recommended approach
Define the service area you actually want to evaluate. Separate North Haven from the wider South Central Connecticut Planning Region and from any other Connecticut communities your firm serves. On a consultation, review whether your Google Business Profile, website references, review requests, and reporting use the same geographic scope. Do not judge the program by an implied local market size; judge it by whether the activity reaches the clients and matters your firm is permitted and equipped to serve.
