1. Set geographic boundaries before choosing news coverage
The available Census record identifies New Hartford as a town in the Northwest Hills Planning Region. It does not establish how many people search for a lawyer, where prospective clients travel from, or whether a particular topic has commercial value. That distinction matters because a Legal News program can otherwise produce pages that are locally recognizable but outside the firm’s intended service area. Ask whether coverage should address New Hartford alone, the wider Northwest Hills Planning Region, Connecticut statewide matters, or another expressly defined area. Do not treat a regional label as permission to imply service to every community within it.
Recommended approach
Bring Bosseo a written geographic scope. Separate the town, the recorded planning region, Connecticut statewide coverage, and any other service areas your firm elects to name. Review each proposed story for geographic relevance before approval, especially when an incident or legal development has no clear connection to the people you serve.
