1. Set the geographic boundary before selecting stories
Kensington is a CDP in Connecticut, and the Census record places it in the Capitol Planning Region. Those are geographic facts, not a market-size forecast. A Legal News setup should therefore distinguish Kensington from the wider region, from Connecticut as a whole, and from any metropolitan area your firm serves. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That makes geographic scope a central review question: will a story be useful to people in Kensington, to clients elsewhere in the Capitol Planning Region, or to a broader Connecticut audience? A page that names a location without explaining its legal relevance may add little value. A page with statewide relevance may be appropriate even when the firm is based near Kensington, but that should be an intentional choice.
Recommended approach
Map each practice area to the places where the firm accepts matters. Review whether proposed pages should address Kensington, the Capitol Planning Region, Connecticut, or another defined service area. Do not use the Kensington population estimate as a substitute for query or inquiry data.
