1. Match breaking coverage to the firm’s actual service area
Bosseo describes Legal News as monitoring local and national legal-news sources for stories matched to a firm’s practice areas and state. Hebron should therefore be treated as one location within the firm’s stated Connecticut coverage—not as proof that every Connecticut story is locally relevant. The available Census record identifies Hebron’s county relationship as the Capitol Planning Region. It does not establish a metropolitan market, a search market or a client base. During evaluation, ask which geographic relationships the firm wants its pages to explain: Hebron, the Capitol Planning Region, Connecticut, or another area the firm actually serves.
Recommended approach
Create a written geographic rule before reviewing examples. A story should be considered only when its legal issue, location and audience fit the firm’s practice and service area. Review whether a page would help a person connected to Hebron without implying that the firm serves places it does not.
