1. Start with the visitor’s first decision
A prospective client may not know which legal service applies to their situation. Bosseo describes Video Intake as a guided survey that lives on a law-firm website and asks questions one at a time. The public product text says the survey can be organized by case type, urgency and fit. That structure gives you something more useful than an unstructured paragraph: a defined path for a visitor who is trying to explain what happened. For a Harwinton practice, decide whether the path should address people seeking your firm from Harwinton specifically, from elsewhere in the Northwest Hills Planning Region, or from a wider Connecticut service area. Do not treat the town’s population estimate as evidence that any one practice area has demand.
Recommended approach
Map the first screen, the visitor’s likely questions and the point at which the visitor should be asked to identify a matter type. Review the wording with your legal and intake teams before deciding whether Video Intake fits the site.
