1. Define the geographic boundary before choosing stories
A Hamden law firm can serve people in Hamden, elsewhere in the South Central Connecticut Planning Region, or across Connecticut. Those are different audiences. A page about a Connecticut appellate decision may be relevant statewide; a page about an incident elsewhere may require a narrower explanation; a Hamden-specific page may be appropriate only when the underlying facts and legal questions justify it. The town’s population estimate does not establish how many people search for legal news or how many could become clients.
Recommended approach
Start with a written coverage map. Identify whether the firm wants Legal News focused on Hamden, the South Central Connecticut Planning Region, Connecticut, or a combination tied to particular practice areas. Ask Bosseo to explain how its stated practice-area and state matching would be applied to that map. Do not treat population as a forecast. Review the geographic fit of each proposed page before approval.
