1. Define the geographic question before selecting stories
A Groton law firm should distinguish between Groton town, the Southeastern Connecticut Planning Region, Connecticut as a state, and any broader area the firm actually serves. The available Census record identifies Groton’s relationship to the Southeastern Connecticut Planning Region; it does not establish a metropolitan market or show that people in the town are searching for legal news. Bosseo’s public description says Legal News matches stories to a firm’s practice areas and state. That makes geographic scope a decision point: should a page explain a Connecticut law change, a story involving Groton, or a matter relevant to the firm’s broader service area?
Recommended approach
Bring a written service-area definition to the consultation. Ask how a proposed Legal News scope would separate Connecticut-wide developments from stories that deserve a Groton-specific explanation. Do not use the town’s population as a forecast of traffic or inquiries.
