1. Start with the profile clients actually compare
Bosseo describes its service as centered on Google Business Profile, with automated review requests, responses to reviews and reporting on review counts, ratings and trends. For a firm serving Glastonbury Center, begin by reviewing the profile that prospective clients may encounter when they search locally. Record the current rating, review count, dates of recent reviews, unanswered reviews and whether the profile accurately reflects the firm’s service area. Do not treat a local population estimate as proof that a particular practice area has demand. Glastonbury Center’s recorded relationship is to the Capitol Planning Region, so your review should also distinguish the CDP from the broader region and from any other communities the firm serves.
Recommended approach
Ask Bosseo to show how it would assess the firm’s existing profile and separate Glastonbury Center observations from broader Connecticut or regional observations. Decide which geographic areas belong in the firm’s public profile and measurement plan before interpreting changes.
