1. Start with the geography your firm actually serves
Households, individuals and the planning-region relationship should not be treated as interchangeable audiences.
Recommended approach
Use the location as a boundary for reviewing your intake experience, not as a forecast. In a consultation, identify whether Conning Towers-Nautilus Park is one service area among several, which matters the firm accepts from that area, and whether location changes eligibility, urgency, ownership or follow-up. Keep the visitor-facing path focused on the legal problem first; collect location only when it helps your firm make a real intake decision.
