1. Turn a Columbia visitor’s uncertainty into a defined next step
Bosseo describes Video Intake as a guided survey on a law firm’s website. A visitor selects an entry point such as “See if you have a case,” answers one question at a time and provides information organized around the firm’s practice areas. That approach is materially different from asking every visitor to write an open-ended paragraph. Columbia’s geographic identity matters here because a local firm should decide whether its website serves Columbia alone, the wider Capitol Planning Region or another defined Connecticut service area. The town’s population estimate cannot tell you how many people need counsel or will use the site, so do not build the path around an assumed volume.
Recommended approach
Write the service-area rule before reviewing questions. Decide whether Columbia is a standalone routing choice, part of a broader Connecticut region or simply one location within a larger intake path. Then identify the first answer that should determine whether a visitor continues, receives a different instruction or needs human review.
