1. Start with Burlington’s actual service-area definition
A Burlington law firm may serve people in the town, elsewhere in the Northwest Hills Planning Region, or across Connecticut. Those geographic categories are not interchangeable. The Census population figure describes Burlington town, not the number of prospective clients, callers or cases available to a firm. It also says nothing about which practice areas generate inquiries or how people contact a particular office.
Recommended approach
Before assessing Intake Coach, write down the geographic scope you want to evaluate: Burlington alone, the Northwest Hills Planning Region, Connecticut more broadly, or another area your firm serves. Then separate calls by the location stated by the caller and by the jurisdiction relevant to the matter. This gives the coaching review a usable context without turning population data into a demand forecast.
