1. Match coverage to Brooklyn and Connecticut practice areas
Bosseo’s public Legal News page says its NewsFeed monitors more than 2,800 local and national legal-news sources, re-scans every 15 minutes, and matches stories to a firm’s practice areas and state. Those capabilities make geographic configuration a substantive choice. Brooklyn town is recorded in the Northeastern Connecticut Planning Region, so a firm should distinguish a Brooklyn matter from a broader Connecticut development and from coverage elsewhere in the state. The town’s population estimate is useful for defining the municipality being discussed; it is not a reason to assume that a topic will generate inquiries.
Recommended approach
Before booking, list the practices the firm wants to support and the Connecticut geographic relationships that matter to each one. Ask how a story involving Brooklyn, the Northeastern Connecticut Planning Region or another Connecticut location would be labeled, reviewed and connected to the firm’s service area. Reject pages that imply a county, town or statewide relationship the firm does not actually serve.
