1. Start with the visitor’s uncertainty
Bosseo describes Video Intake as a guided survey that lives on a law firm website. Instead of asking a visitor to write a general description into a contact form, the experience presents one question at a time through video. For a Brookfield-serving firm, the first decision is whether the opening path should help a visitor identify a practice area, explain an event or request a consultation. The town’s population estimate does not tell you which legal questions people will ask or how many will begin online. It does establish the local service area you may want represented clearly in the intake language.
Recommended approach
Review the first screen and the first question against the matters your firm actually accepts in Brookfield and elsewhere in its stated service area. Keep the path focused on helping a visitor explain what they need; do not treat location alone as proof that a matter is suitable.
