2. Connect the first visit to the inquiry
Bosseo’s public Lead Attribution page says the service can show a channel, referrer, landing page, device and session detail for a lead’s journey. Its stated purpose is to connect the path before contact with the intake information attached to that contact. For a Twin Lakes practice, that may make a difference when one prospective client reaches the firm through a page intended for a particular service while another arrives through a different route. The data should be reviewed as a record of observed journeys, not as proof that one page created all demand in the area.
Recommended approach
During a consultation, identify the pages, contact routes and service categories the firm wants to compare. Confirm what constitutes a first visit, a return visit and a completed inquiry, and ask how those definitions will appear in the firm’s reporting.