1. Start with the exact Todd Creek geography
Todd Creek is a census-designated place in Adams County, Colorado. That distinction matters when a law firm reviews local performance. A dashboard should not silently treat Todd Creek CDP, all of Adams County, the Denver metropolitan area, and Colorado as interchangeable markets. The population estimate describes the place; it does not establish search volume, competition, legal need, calls, cases or revenue. For a firm serving Todd Creek, the first measurement decision is therefore geographic: which locations should appear in ranking views, lead attribution and case reporting?
Recommended approach
Ask Bosseo to document the geographic scope used for each metric. Separate Todd Creek reporting from broader Adams County or Colorado reporting, and decide whether a lead is credited to a location because of a search, a landing page, a caller’s stated location or another rule. Keep that rule visible to the people interpreting the dashboard.
