1. Set the geographic boundary before choosing stories
Stratmoor is a census-designated place in El Paso County, Colorado. The 2020–2024 American Community Survey 5-year population estimate for Stratmoor is 5,412, with a margin of error of 864. That is a description of the place, not evidence of legal-news demand, competition, search volume, leads or revenue. A legal-news plan should therefore distinguish Stratmoor from El Paso County, the Colorado Springs metropolitan area and Colorado as a whole. Bosseo’s public Legal News page describes monitoring for stories in a firm’s state and matching them to practice areas. That stated state-level scope may be useful for a firm serving Stratmoor, but it does not by itself establish that every Colorado story belongs on the firm’s website.
Recommended approach
Write a geographic policy before implementation. Ask Bosseo how those boundaries are applied and how location references will be reviewed before publication.
