1. Set the geographic boundary before choosing stories
Stratmoor is a census-designated place in El Paso County, Colorado. The 2020–2024 American Community Survey 5-year population estimate for Stratmoor CDP is 5,412, with a margin of error of 864. That is a description of the place, not evidence of legal-news demand, competition, search volume, leads or revenue. A legal-news plan should therefore distinguish Stratmoor from El Paso County, the Colorado Springs metropolitan area and Colorado as a whole. Bosseo’s public Legal News page describes monitoring for stories in a firm’s state and matching them to practice areas. That stated state-level scope may be useful for a firm serving Stratmoor, but it does not by itself establish that every Colorado story belongs on the firm’s website.
Recommended approach
Write a geographic policy before implementation. Specify when a story is relevant because it affects Stratmoor residents, El Paso County, the wider Colorado market or the firm’s statewide practice. Ask Bosseo how those boundaries are applied and how location references will be reviewed before publication.
