1. Start with Sterling’s actual service boundary
Sterling is a municipality in Logan County, Colorado. The 2020–2024 ACS five-year estimate records 13,172 residents, with a margin of error of 23. That is geographic and population context, not proof of call demand, legal need, competition or revenue. Your firm may also serve people outside Sterling, but the relevant intake decision is the boundary you actually publish and explain to callers. A phone system should not guess whether a caller is a prospective client, an existing client or another type of caller from location alone.
Recommended approach
Write down the service areas, practice areas and caller categories your team wants the system to recognize. During a Bosseo review, ask how those firm-specific details would shape the greeting, questions, classification and callback process. Keep Sterling and Logan County references accurate rather than treating the city’s population as a forecast.
