1. Define the geographic coverage before discussing opportunity
Sheridan is recorded as a city in Arapahoe County, Colorado. A Sheridan page, an Arapahoe County page, a Denver-area page and a statewide Colorado page do not describe the same audience. Population data cannot establish that people in any of those areas are searching for legal help. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a state and matches stories to a firm’s practice areas. That makes geographic scope an important buying question: which Colorado developments should be relevant to a Sheridan firm, and which should be excluded?
Recommended approach
Ask Bosseo to define the intended coverage in writing before approval begins. Separate stories tied to Sheridan, Arapahoe County, Colorado and a wider metropolitan area. Do not use the city’s population estimate as a forecast of demand. Evaluate coverage by relevance to your actual service area and by the qualified inquiries it produces.
