1. Define the geographic coverage before discussing opportunity
Sheridan is recorded as a city in Arapahoe County, Colorado. A Sheridan page, an Arapahoe County page, a Denver-area page and a statewide Colorado page do not describe the same audience. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a state and matches stories to a firm’s practice areas. That makes geographic scope an important buying question: which Colorado developments should be relevant to a Sheridan firm, and which should be excluded?
Recommended approach
Ask Bosseo to define the intended coverage in writing before approval begins. Separate stories tied to Sheridan, Arapahoe County, Colorado and a wider metropolitan area. Evaluate coverage by relevance to your actual service area and by the qualified inquiries it produces.
