1. Start with Rifle’s actual service geography
Your firm should distinguish Rifle from Garfield County, Colorado and any broader area you serve. The Census record identifies Rifle as a municipality and records its county relationship as Garfield County. It does not establish that every county resident is a prospective client, that a statewide story matters to Rifle readers, or that a local incident creates viable demand. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That makes geographic definition a real implementation decision: decide whether the firm wants coverage framed for Rifle, Garfield County, Colorado or another service area it actually handles.
Recommended approach
Before considering coverage, write down the geographic boundaries your attorneys are prepared to discuss. Review proposed pages for location accuracy, jurisdictional relevance and whether the call to action reflects where the firm accepts matters. Do not use the Rifle population estimate as a forecast.
