1. Make the first question easier to answer
A person arriving from Milliken may know that they need legal help without knowing which facts matter to a lawyer. A blank form leaves that person to choose the terminology, sequence and level of detail. Bosseo describes Video Intake as a guided video survey that lives on a law-firm website and asks one question at a time. The visitor can begin with a prompt such as “See if you have a case,” then move through a path built around the firm’s practice areas. The product decision is not whether video is automatically better than a form. It is whether your visitors need more direction than the current first step provides. Review where a visitor hesitates, which questions your team repeats and what information is necessary before a consultation can be considered.
Recommended approach
Map the first decision a Milliken visitor must make—practice area, issue type or another firm-defined category—and assess whether a guided path explains it more clearly than the present form.
