1. Set the geographic boundary before evaluating coverage
The service area should be stated precisely. Lakewood is a municipality in Jefferson County, Colorado; it is not interchangeable with the county, the Denver metropolitan area, Colorado as a whole, or every household and individual within those areas. Bosseo’s public Legal News description says its monitoring is organized around stories relevant to a firm’s practice areas and state. That does not establish a Lakewood-specific feed, Lakewood search demand or coverage of every Jefferson County event.
Recommended approach
Ask how a Lakewood firm’s pages would describe geography. Review whether a proposed article should refer to Lakewood, Jefferson County, Colorado or another place named in the underlying story. Keep the geographic statement tied to the facts of the event and the firm’s actual service area. Do not use the Census population figure to choose topics or forecast results.
