1. Define Lafayette coverage without overstating the market
The relevant place relationship is specific: Lafayette is a city in Boulder County, Colorado. A page about a statewide law change, a Boulder County proceeding or an incident elsewhere in Colorado may have different reader needs. The city’s ACS population estimate can help define the municipality being considered, but it cannot show that residents are searching for a particular legal topic or that a news page will produce qualified inquiries.
Recommended approach
Ask Bosseo to show how a story is assigned to Colorado, Boulder County or Lafayette and how the firm can decide whether each page should use a city, county, statewide or broader geographic frame. Do not treat the Lafayette population estimate as a forecast. Review geographic accuracy story by story, especially when a headline involves another municipality or a statewide legal development.
